Go bold
or go home.

B2B Product MARKETING

Launch your product & showcase its awesomeness.

We call ourselves “product marketing experts”. Clients call us “master translators”. We unpack technical concepts, create crisp positioning and deliver a stand-out marketing story that drives sales and usage.

Brand Strategy

You never get a second chance to make a first impression.

Nailing your brand’s look, feel, voice and messaging pillars can make all the difference. Drive recognition, stand out from the competition, build trust and signify your intent. By combining creativity and fresh research, we can transform your brand’s perception.

Our B2B brand strategy services include:

Competitor Analysis
Buyer Persona Interviews
Brand Logo, Style & Voice
Brand Positioning Pillars
Product Architecture & Naming
Marketing Asset Template Design
Brand Activation Across Footprint

“The branding work that Blinc did for us was incredible. Seriously. Overnight, key prospects took us seriously and quickly recognized our unique capabilities. Thanks to Blinc’s work, we’ve landed more strategic deals than ever before.”

Jeff Kaplan
CEO
Popsycle

Product launch

Crush your product goals with an ironclad launch strategy.

Forget the guesswork. Guarantee your B2B product launch success by partnering with Blinc. Our proven framework and launch checklist (67 points to be exact!) have you covered. You’ll have your competitors talking and your prospects calling.

Market Intelligence

Unlock industry and competitor insights across product, pricing & positioning.

Buyer Research

Learn how your customers & prospects evaluate and purchase your product.

Buyer Personas

Empower marketing and sales with a research-based profile of key buyers & stakeholders.

Product Positioning

Inspired by the Challenger Sale approach, crisp & defensible positioning powers your product story.

Go-to-Market Plan

Develop a 360-degree strategy that covers owned, earned & paid media.

Product Launch

Execute & measure key tactics to ensure you nail sales, marketing and product KPIs.

“Working with Blinc was an absolute lifesaver . I do not think we could have had anywhere near the success we had with the launch of our TV business at LiveRamp without them.”

Allison Metcalfe
Former GM of TV
LiveRamp

B2B Content Marketing

Attract and engage prospects with content that converts.

How can you build brand awareness, drive traffic and generate high-quality leads consistently? Content. From concept to copywriting to creative, Blinc’s unique blend of SME-level product knowledge and marketing skills has you covered.

Sales Presentations

Product Sheets

Whitepapers

Ebooks

Webinar Content

Event Content

Marketing Emails

Pre-Sales Tools

Video Marketing

Case Studies

Infographics

Illustrations

Blog Posts

Social Media

ROI Calculators

Product Demos

GTM Strategy

Don’t rely on product marketing that’s “meh.”

Whether you are launching a new product, looking to breathe life into a current one or need a force to drive forward your entire brand, Blinc can build a go-to-market strategy that matches your goals, budget and bandwidth.

With well over a decade of award-winning marketing experience, our plans are feasible, measurable and always bring the sizzle.

See our full list of marketing services.

Sales enablement

No more excuses for not closing more sales.

Equip your sales team with the product-specific tools, content and training programs to close more deals, more quickly.

Product Documentation

Clearly capture product details regarding features, functionality, roadmaps, pricing, and general FAQs.

Sales Tools

Empower sales with tools to help them win like competitor battlecards, ROI calculators, and playbooks.

Training Courses

Ensure your teams are confident and fluent through customized, on-demand and interactive product training.

Killing It

Don’t gamble on your GTM.

Product success relies on a proven, fail proof go-to-market strategy. To get started, book a free strategy session. You share your goals. We’ll share a game plan.

Go bold or go home.

B2B Product MARKETING

Launch your product & showcase its awesomeness.

Brand Strategy

You never get a second chance to make a first impression.

Product launch