Blinc is here!

Published by Lindsey Harju on

It’s official…Blinc is here! Brie Pinnow and I have teamed up to tackle the industry’s most interesting data opportunities in the digital and TV space. Two women starting a company in today’s age is nothing remarkable in itself. We are lucky to be born in a time where we can focus on making our business amazing, vs expending tons of energy simply elbowing our way into business.

If two women wanted to start a business before 1900, it was likely the result of financial necessity rather than a desire to create their own path, most likely in the absence of a male breadwinner.  Married women didn’t have it much easier. In England, it wasn’t until 1870 that the Married Woman’s Property Act removed the concept of “coverture” which essentially absorbed a woman’s identity into her husbands.  Any income earned or generated by the woman legally belonged to her husband.  Joint bank accounts are one thing, but I really like legally being a person. ?

In 1908, if we lived in Oregon, Brie and I would legally need to limit our workdays to a max of 10 hours, because it was determined that we, as women, are too fragile to work longer than that.  We would absolutely be locked up for that one…Brie especially.

It was only in 1974 that the Equal Credit Opportunity Act was passed.  Prior to that, banks required single, widowed or divorced women to have a man cosign ANY credit application, regardless of income.  And even if that woman earned a substantial wage, the creditors would discount their earnings by as much as 50% when considering what amount to lend.  As access to capital is crucial for many businesses to start, this inconvenience likely kept many women from launching their own venture.  I am spoiled; I start getting mad when an online application has one more page than I think is necessary.

This blog post is not intended to be a history lesson or to dwell on the struggles of the past, but to celebrate the fact that two women are starting a company in ad tech….and it is not headline news.  We didn’t have to use up any of our grit incorporating our company, and thanks to the wonder of the internet, it was as simple as entering some information from the comfort of my own home, and pushing “Create LLC”. What a fantastic time to be alive!  What’s also amazing is that we are serving clients coast to coast from the comforts of Silicon Prairie without having to relocate to Silicon Valley.

We have spent a great deal of time in the advertising and data space, developing expertise in building products, successfully taking them to market, monetizing data, optimizing processes, and empowering sales teams. And we founded this company because we knew there was a desperate need for “Master Translators” like ourselves – people who understand the complexities of data and technology and the practical application to improve marketer’s lives.

Although today’s announcement won’t show up in the New York Times, we are still pretty darn excited. And we passionately believe in the work we do and the things we build – and mark our words, those achievements will be headline worthy. We have a big vision and are excited to work with clients as passionate as we are about solving problems in new ways.

We hope you’ll join us in the celebration because… Blinc is here!

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